Röshults started in 2007 with fire baskets to light the cold Swedish winter. Through bold decisions, they became the pioneer and leader of the luxury outdoor kitchen category. Their kitchens, made of teak and marine grade stainless steel, bring Swedish design and clarity to beautiful homes in the most beautiful places on earth.

As the category grows, new competitors enter every year. To reinforce their position as its leader, Röshults launched the outdoor kitchen NORE together with Studio Piet Boon at the Milan Design Week 2026.

I created the launch visuals and built them as a sequence. Leading up to the launch, close-up details of the restrained materials ran across newsletter, website, and socials. They showed what makes Röshults unique and created curiosity to see the whole.

At the launch, the full kitchen was revealed in the Milan showroom and online. The studio environment puts the focus on the monolithic appearance of NORE. Warmer, softer light shows the rounded corners, the touch Piet Boon brought to the design.